Empire Building

Learn to Write Awesome Sales Copy – Words That Sell!

I’ve said before that I hate sales. But since I’m self-employed, I have to figure out how to sell my services. Now is the time to figure out the easiest way to do this.

To become a master salesperson, we have to start learning some new skills. Writing copy is something we all must do, unless we outsource it. And even if we outsource this, it’s important that we understand the basics of creating a compelling message.
There are hundreds of words that sell, but what I want to do is create certain categories. Like what words convey positive or negative emotions. Or what words best convey excitement, urgency, or trust. Because it’s not so much the word. It’s what the word conveys to your reader. Or how effective the word is at persuading your reader to buy. So save/print/pin this list for the next time you have to write some rocking sales copy!
Persuasive
  • You
  • Because
  • Free
  • Instantly
  • New
  • Results
  • Easy
  • Love
  • Proven
  • Save
  • Money

Excitement

  • Absolutely
  • Best
  • Big
  • Breakthrough
  • Discover
  • Free
  • Maximize
  • Powerful
  • Rave
  • Shocking
  • Solution

Exclusivity

  • Deadline
  • Exclusive
  • Limited
  • Special
  • Secret

Negative Feelings

  • Afraid
  • Failure
  • Helpless
  • Paralyzed
  • Problem
  • Stressful
  • Surrender

Positive Feelings

  • Dependable
  • Easy
  • Energize
  • Happiness
  • Overcome
  • Protect
  • Simplify
  • Surprise
  • Trust

Savings

  • Bargain
  • Bonus
  • Discount
  • Free
  • Lowest
  • Reduced
  • Save
  • Special
  • Unlimited

Trust & Credibility

  • Advanced
  • Benefit
  • Guaranteed
  • Improved
  • Protect
  • Proven
  • Results
  • Simple
  • Trust
  • Quality

Urgency

  • Deadline
  • Limited
  • New
  • Now
  • Results
  • Today

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