Personal Branding

Business Sin Warning: Beware Election Fever!

You want to be a successful business owner. And you’re trying to build your business and brand image on delivering outstanding service. You pride yourself in your ability to go above and beyond. Things are going well…until election fever takes over.

You know what I’m talking about. It’s absolutely everywhere and you can’t escape it. It’s on the news, every other commercial and it’s the topic of conversation everywhere you go. And you have some very strong opinions that you don’t mind sharing with your friends, family, and every single person that will listen to you on Facebook.

And here’s the big problem. No matter what your views, if you start spouting political opinions you can effectively decrease your target market by 30-50%. 

Here’re a few of the statements that I have seen on Facebook:

“You people can’t see what’s right in front of you!”

“I’m so glad I’m not a Democrat”

“I’ll move to Canada if Donald Trump gets elected”

That’s just a few simple examples and I’ve seen some extremely hateful political rants. But when you are a small business owner, you are the face of your business. Right now, tension is running high and it can have a direct impact on your business. For example, let’s say that I had a choice between two electricians: one democrat and one republican. Regardless of their business reputation, I might choose the one who had the same political views as me.

Especially if they were openly hostile to my party on Facebook.

Perhaps you would rather do business with people who have the same political views as you. But can you afford to lose clients over this? I respect your views and believe you have the right to express yourself (within the confines of the law). However, I would advise you to be very careful about who you could be offending.

Because they could be a potential client. Or they would have until you offended them.

In my business, we have a policy of “No religion or politics”. That has served us very well for almost 20 years. I have my own views and I feel very strongly about some issues. But I refrain from making comments that could potentially lose clients or potential clients.

And that’s just good business.


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